Nobody Likes Losing: Loss Aversion Explained

Nobody Likes Losing: Loss Aversion Explained

Nobody likes change. This is a fundamental aspect of life that everyone can relate to. When things are shifted from something we're very familiar with to something we're not familiar with, we become uncomfortable. I go more in depth into this a little in a previous post about Nostalgia as well as my post about Stubbornness. Today I'm going to talk about how we hate to

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