This Or That: How Useful Are Dichotomies Really?

This Or That: How Useful Are Dichotomies Really?

Last week I posted an article about prevention vs promotion thinking, and how most people will largely fall into one category or the other, which you can read here. A lot of people really resonate with this kind of thinking, because it makes everything simple. The simpler things are the better we like to feel we understand things, especially when it comes to human motivation and behavior. But is this kind of dichotomous thinking always a good thing? 

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Which One Are You? Promotion and Prevention Focus

Which One Are You? Promotion and Prevention Focus

If you ask most people, they'll tell you there are two types of people on this earth: one with x quality and one with y quality. There are people who love cats and people who love dogs, people who are masculine and people who are feminine, and people who drink coffee every morning and

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